Get Drunk head to toe. Here is everything you need to know about their new products!
This launch is a giant step for the brand, they are branching out of their skincare background into a new phase, hair and body.
Tiffany Masterson, the founder of Drunk Elephant on the reason why she started the new lines:
I developed my hair line for many reasons, the main one being that I wanted to apply my unique skincare philosophy to the scalp — because the scalp is skin, too.
They subtly match their new products up with their current skincare line using similar names and the same products in some but making it a hair version. This is an interesting approach and something I have never seen a beauty brand do before. Drunk Elephant generously gifted me their whole line which was one of the best PR packages and brightened my day during this crazy and uncertain time.
Here is what’s included in their hair new line:
Cocomino Glossing Shampoo ($25), a gentle shampoo that uses marula oil to nourish the scalp and hair. I love how this shampoo looks like a bigger version of one of their favorite products, the B-Hydra™ Intensive Hydration Serum. Marula Oil is found in one of their cult-favorite skincare oils- Virgin Marula Luxury Facial Oil which helps balance and restores the skin. Kind-of like rehab for your skin, and now hair! And of course, the matching Cocomino Marula Cream Conditioner ($25). This price tag is standard for luxury hair care, if not underpriced. Considering their infamous face mask BabyFacial costs almost a Benjamen, I say this is a steal for how clean the ingredients are and the stellar packaging. They added one last product to their arsenal of Marula products, Wild Marula Tangle Spray ($25).
The T.L.C. Happi Scalp Scrub ($36) is naturally named after their popular night serum, T.L.C. Framboos, because it utilizes the AHAs and BHAs found in them. You don’t usually see hair products having AHAs and BHAs, the reason why they so smartly did this was that this ingredient helps with clearing the skin, but it also breaks down the dead skin and product buildup that is also on the scalp.
Here’s what’s included in their new body line:
Sweet Pitti ($16) is their new deodorant. As Drunk Elephant is a clean beauty brand but self-labeled as “biocompatible”. Notoriously, deodorants are filled with toxic ingredients. Wrong for Drunk Elephant. They formulated this specific product to be biocompatible by not using any aluminum in their formulation. Aluminum stops the hair follicle from sweating, ultimately blocking it which is definitely toxic. In Sweet Pitti, they decided to first, make it a cream instead of a stick and second, they use a blend of mandelic acid and absorbent arrowroot, which eliminates stubborn odor-causing bacteria while absorbing excess moisture from the skin (information from their website). To me, this is a creative way to feel good while smelling good.
The Kamili Cream Body Cleanser ($20) smells like almonds and has a slippery texture but lathers up nicely (a pet peeve of mine is when body cleansers don’t lather, what’s the point?). It gently cleanses why hydrates and I instantly felt that when using it.
Lastly, Silli Body Lotion locks in all the efforts you made using the previous products. Thie brand states “Silli locks in hydration while restoring the moisture you’ve lost due to damaging environmental stressors”. I am most excited about that as I live in New York City and am very paranoid about the environmental stressors and pollution my skin takes on a daily basis.
My honest thoughts about it all:
After testing the products for roughly a little over a week, using them every day, I have developed some opinions about them. I am strongly impressed for a few different reasons. First, I feel good about using the products because I know they were designed in mind to be good for me skin and non-irritable. The packaging is wonderful and easy to use. I don’t like packaging that contaminates the products with bacteria from dipping my fingers in or being exposed to oxygen and having it dry out.
However, I probably won’t reach for the Happi Scalp or Tangle Spray. Not because I don’t like them but they don’t suit my hair needs. I have a dryer scalp so I don’t want to harm my moisture by exfoliating it, plus I have grown a liking to Briogeo’s exfoliator. The Tangle Spray is not needed for me as I have very soft and straight hair and honestly, their conditioner makes my hair super soft already so there is no need for me to use it. If I dye my hair in the future, I probably will reach for it. As for the smell of the products, I really enjoy them all. They are light and airy but also make me feel clean.
Would I have gone out and bought them myself if they weren’t gifted to me? Yes. But not the whole line. My suggestion is to get the shampoo and conditioner first with the body cleanser as well. This will give you a good basis on the entire lines and if you enjoy it, buy more!
If you have tried their new lines, comment below! I’d love to hear your thoughts about it.